Sample SWOT analysis Essay Example for Free

Test SWOT investigation Essay SWOT investigation shows qualities, shortcomings, openings and dangers. This example SWOT investigation for David Jones can give an upper hand. Qualities Land is A Strength of David Jones(Has more than 200 retail locations in France and Luxembourg)- David Jones Interesting Products David Jones Brand Name David Jones(since 1838 ) Residential Market Store areas as Low hazard and high worth areas Shortcomings - serious market (Mayer .Woolworths. Coles Group .Wesfarmers) - interests in innovative work Constrained worldwide infiltration Openings - pay level is at a consistent increment - funding - new items and administrations - new acquisitions - developing interest Dangers - worldwide economy - charge changes - surprising issues - developing rivalry and lower productivity SWOT Analysis Quality 1.Strong local nearness in Australian market in design, power and food items 2. Assortment of items advertised 3.Store areas as Low hazard and high worth areas 4. Has more than 200 retail locations in France and Luxembourg Shortcoming 1. Because of numerous alternatives accessible, brand exchanging is high and low brand dependability 2. Constrained worldwide infiltration Opportunity 1. Going into pharmaceutical business 2. Utilizing on brand name David Jones to go into other product offering augmentation Dangers 1.Increasing local rivalry as new brands coming continually 2. High brand exchanging by clients implies restricted brand devotion